I have a Sapphire R9 Fury. When I was building my current computer, there was the option for the RX 480 (Mr. Cream above me has it) but it was the same price, if not more expensive than the r9 fury... I ended up getting the r9. Although, looking back, i would have spent less if i got the RX 480, due to energy consumption, and the fact that I blew a power supply from the amperage that it drew.